SportsBiz was looking for a UX review and redesign of their Valuation Assessment screens. They wanted to add some custom metrics that would give each valuation a score, and make these pages easier to browse for quick takeaways on performance of advertisement campaigns.
After reviewing the content, I formed 5 key takeaways to improve the experience for users.
- Clarify the Navigation
- Reducing Clicks to Information
- Simplify Background Contrast
- Add Data Visualization
- Add Value Ranking
My Assessment: While the simplicity of the original layouts is nice, it’s creating a lot of additional clicks for the user to see any additional information. To see the dollar value, impressions, duration and DeepScore of all 5 categories, it would require around 20 clicks. I recommend creating a page for each category that still maintains proper hierarchy and includes all the relevant information. This reduces the number of clicks to 4 to view the same amount of information. Also, showing dollar value, impressions, duration and DeepScore on one screen adds more meaning and context to the value being show.