Building a Baseball Analytics Destination

UX Strategy, Web Design
Project Overview
PitcherList began as a baseball blog but had a bold new vision: evolve into the go-to destination for baseball statistics, analytics, and proprietary metrics. My task was to design their new player pages, which would become a data-heavy, highly interactive reference hub for every pitch, of every pitch type, for every player in the league.

The challenge: deliver advanced analytics for power users without overwhelming casual fans, and do it in a way that felt familiar to those accustomed to legacy stat platforms like Fangraphs and Baseball Reference.
My Contributions
UX Strategy
Wireframes
User interface
Iconography
Art Direction
While we didn’t have budget for full-scale user testing, we leaned on the team’s deep knowledge of the audience and competitive analysis of existing stat sites.
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‍Primary Audience:
• Fantasy baseball players looking for actionable insights
• Baseball journalists and content creators
• Hardcore stat-heads who crave year-over-year pitch data

‍Key Observations:
• Users expect universal bio and season stats at the top of the page
• Advanced stats should be available but not forced on casual viewers
• Pitch-type data must be easy to compare across seasons without losing context
Audience and Research Insights
Wireframing and Layout Exploration
  • Establish hierarchy so the most universal and recognizable stats appear where users expect them.
  • Tabs for pitch types, reducing clutter and hinting at more available data without becoming visually overwhelming.
  • Integrate visuals (strike zone plots, charts) to complement tables.
  • Tooltip explanations to help users understand proprietary metrics like PLV without leaving the page.
  • Preserve familiarity for users coming from other stat sites.
Final solution and feedback
The final player page combined a persistent top bar with key stats and bio, a tabbed pitch-type navigation, interactive strike zone plots, and expandable tables for year-by-year or game-by-game views.

These player pages have become an integral part of the site, linked to across every blog post. They now rank in search just behind Fangraphs for pitch specific content.
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‍Results:
• Gave the editorial team a direct linkable resource for referencing in articles
• Received positive feedback from the community, with users calling it “the cleanest advanced stat interface in baseball”
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