Exxon Mobil wanted to consolidate a stand-alone newsroom into their corporate site. They needed strategy on where it would fit into the existing site and how it might be treated and organized.
We took the opportunity to not only show them what an integration could look like, but how their homepage could be transformed to become a dynamic content hub for their business.
My Contributions
Competitive Research Wireframes User Interface
Bringing an influx of new and dynamic content to Exxonmobile.com required an in-depth look at the different content pillars and page templates in use. This led us to design 4 new modules that could be added to the site, showcasing uniquely tagged articles in layouts that would optimize views and fit seamlessly into the current page designs.
In addtional to the strategic recommendations throughout the site, we wanted to bush the boundaries and re-imagine what Exxon's homepage could evolve into if it was driven by the insightful content we were integrating into the site. This was influenced by what competitors were doing and other best-in-industry corporate sites that were being led by dynamic content.
Energized to innovate
How often do you get a chance to challenge the homepage strategy for a Fortune 500 company? I enjoyed exploring ways to innovate on a content driven approach to site architecture and layout.
