I am more aware of text and understand the thought process behind it. One of the places I have noticed it is in the gallery here at Stritch. I love the text of the title "Jim Maston {intersection}. It was a great choice. It is bold, strong, commanding and really sets a mood of importance authenticity for the gallery. It's amazing sometimes how much text can influence your perception of something. I don' t even know who this man is but I have a perception in my head based off the font of the title of his showing.