I thought I would update with some new design work that I've done. It's been a crazy busy year since I graduated and looking back I've done more than I thought! I hope to share a bit more starting with these t-shirt design concepts for Bryce's Lawn Service. They wanted a shirt design they could use to give new lawn service customers. They wanted to highlight a "Live for the Summer" theme as BLS took yard work off the to-do list.
Polka Dots?!
Everything in the world it seems is turning green. Energy, cars, water bottles, and now clothing. Cardinal Stritch University has started a Green Fashion Initiative and I was chosen to brand the fledgling group, named Polka Dot.
There are obvious visual motifs with recycling and polka dots to work with. One of the challenges was to create a brand the was upbeat, fresh, and vibrant without being too cliche with recycling or polka dots. It was one of my first real branding experiences and it was eyeopening how many ideas and how much dialogue it involved to find to a solution.
The most important lesson I learned is how crucial it is to do research and analysis before getting too deep into the design process. I underestimated this step and it only caused confusion and wasted time because of misunderstandings and misinterpretations. Here were a few of the rejected concepts.
We were struggling with combining text with a logo so I created a font and wordmark that literally was made out of circles/polka dots. The counters of the o's could then become the polka dots. The brand will be carried out in other applications such as clothing tags, business cards, and promotional posters. I'm excited to watch it grow. It was a great experience for me and hey if you ever need unique upcycled fashion you know who to contact.
To learn more about this group check out an article on the school website.