[slideshow] I know this sounds a bit far-fetched, but as a project over the winter break I wanted to design something fun and as if a possible dream opportunity came true. You may have guessed already, designing for the Milwaukee Brewers, or any sports team for that matter. I've been to countless games since the days Bernie Brewer slid down into a giant beer mug at County Stadium and these posters became a fun combination of design and sports.
I used old campaign posters from the 60's and 70's as inspiration. The likes of Kennedy, LBJ, and Nixon advertised with two toned posters featuring black and white head or head and shoulder shots of the candidates. Political campaigns are by no means always the epitome of graphic design at its finest but any campaign manager that underestimates the power of images and design as a form of communication and persuasion is hopelessly lost.
In my posters I use iconic brewer players, newly acquired and former Cub Aramis Ramirez, moustache notable John Axford, and crazy centerfielder Nyjer Morgan. The posters are about loyalty to the team and using these players personalities and quirks as reasons to "Join the (Brew) Crew" and purchase season tickets.